about us
Born from salty air, vintage vibes, and pure Jersey pride — we are a brand with a big love for the shore.
We’re proudly rooted in New Jersey — created by Jersey, for Jersey — but made for summer lovers everywhere.
a new jersey company
Our brand was dreamed up by a twenty-something beach lover who grew up spending summers at the shore. What started as a daydream quickly became a passion project: a vintage-inspired clothing line that captures the heart and soul of the place she calls home.
Thanks for being here and repping the shore with us 🤍
